Darío Méndez

Darío Méndez   Specialized in customer management, Darío Méndez, 35, is the Sales Director at ElTenedor (TheFork) in Spain. For him, setting up a company means working, enjoying, developing, looking back and realizing how the sector has evolved.   He became part of ElTenedor over 10 years ago, a project he saw grow from the start and where he has worked in areas such as production, financial management, team coordination, as well as managing the company’s large accounts and restaurant chains.   Since starting in the restaurant sector, he has encouraged traditional restaurant owners to go digital, showing them that internet is an effective tool that can revitalize any market.   ElTenedor, a TripAdvisor company since 2014, has over 50 thousand partner restaurants in 11 countries (in Spain, it has more than 8 thousand), over 11 million reviews, more than 18 million monthly visits, the app has been downloaded over 12 million times, and is part of the biggest travel website in the world.   Its software management, ElTenedor Manager, has revolutionized the traditional way of attracting and achieving customer loyalty, in addition to organizing a restaurant’s service by helping it to optimize table turnover rate and, as a consequence, income.   By Miguel Ángel Rincón