José Luis Cabañero

December 15, 2019

The guide for food entrepreneurs

Founder and CEO of Eatable Adventures, José Luis Cabañero (from Puertollano) is at the helm of this food-based pioneer that is specialised in food entrepreneurship, and is also the creator of the FoodEntrepreneurs community. Eatable Adventures builds the food businesses of the future via consulting services to established companies wishing to modernise their food offering and adapt it to market trends. They also foster new food-based businesses via their incubation and acceleration programmes that identify talent, helping fledgling companies move forward in the market by endowing them with solid business foundations. A pioneering experience that has caught the eye of hundreds of companies and the backing of established distribution networks, supermarkets, the high end of the restaurant industry, and banks. Eatable Adventures believes that today’s social evolution requires new restaurant industry models and a more flexible access to quality food and drink. 80% of businesses close within 3 years, in many cases due to bad management, a lack of adaptation to user needs, and a degree of unwillingness when it comes to innovative business models and sales management. Eatable Adventures stimulates the ecosystem of food startups via FoodEntrepreneurs, the first global platform on entrepreneurship in the restaurant industry and technology for the food sector. Its intensive six-month programme offers access to top-level tools and methodologies. Participants also benefit from a co-working and co-cooking space (Foodlab by Urban Campus and FoodEntrepreneurs), as well as direct contact with the industry and the possibility of joining the FoodEntrepreneurs community that hosts over 25 events a year. In less than 3 years it has managed to attract more than 22,500 members, becoming the world’s largest food- and drink-based entrepreneurial community.